Just about every genuine estate agent has utilised some type of true estate postcard advertising more than the span of their profession. But lots of of these agents waste thousands of dollars a year due to the fact they don’t make smart choices about who to send their real estate mailings to and what the mailings must contain.

As an agent for the past decade, I have created a superb living by employing true estate mailings to generate expired real estate listings. This write-up will clarify how I do it and how you can use real estate postcard marketing and advertising to beat your competitors and dominate your nearby market. The best aspect is, if you use these actions, you are going to save thousands of dollars every single year on your mailings and sell much more homes than you ever have!

Step 1: Target Your Real Estate Mailings

The largest error agents make when beginning a marketing and advertising campaign is to make their address list far also significant. The common considering amongst agents is that the extra people today they mail to, the additional business they will acquire. While this might be true, handful of agents know how to mail to a a lot smaller sized list and nonetheless create the identical quantity of business. Over the years, I have steadily lowered my mailing list size even though dramatically rising my revenue. Right here are the tricks I use:

With uncommon exception, I no longer mail to complete neighborhoods (or “farm”). Rather, I target only expired real estate listings and those that have been withdrawn from the market place.
Once I determine the expired and withdrawn residences, I determine the residences I want to market to. If a residence is in a slow moving or depressed location, I take them off my list. I only target houses that have a higher probability of promoting. My know-how of the industry makes it possible for me to identify these houses speedily, but some houses I have to have to do additional investigation on. Although this may possibly take 5-ten minutes per home, it will save time and cash on the genuine estate mailings (see under)
I scan each of the expired actual estate listings for the words “Quick Sale.” If the household owner needs to negotiate a short sale with the bank, it is almost under no circumstances worth my time or the expense to add them to my campaign.
It might appear tedious, but these measures will determine a list of properties in your industry that are worth your complete interest. Having a highly targeted list of a single to two hundred homes is far additional valuable than getting a list of thousands of houses that may not be looking to sell.

Step two: Sensible Genuine Estate Postcard Advertising and marketing

Now that you have spent the time to study and determine the withdrawn and expired genuine estate listings, you are prepared to out-market your competitors.

Although the rest of the agents in your market place will have spent all of their dollars sending one postcard to thousands of people today, you can now spend a great deal significantly less cash sending many postcards to the compact, targeted list you’ve produced. Here’s a list of items I send out to my small list:

On the very first day the listing comes off of the marketplace, I send a jumbo, full colour postcard to the homeowner. This postcard desires to be big and impressive, due to the fact the day the residence is off the industry, numerous agents will send their 1 and only postcard to the house. Make yours stand out.
On the second day, I send a further postcard to the dwelling. This is usually a smaller sized, complete colour six x four postcard. Make this postcard appear comparable to your very first (i.e. same logo, colors, and so on). For my real estate postcard marketing campaign, this postcard tells the homeowner that I definitely want to sell their house and I under no circumstances give up.
On the third day I send an additional jumbo full color postcard. It makes use of the very same logo, colors and so on, and says a thing to the impact of “See, I told you I never give up.”
Two days Later, they obtain a further postcard asking “Don’t you want to sell your home? Why haven’t you named?” My competition gave up on day two. I now have 4 advertising pieces delivered to this homeowner. The homeowner knows who I am and they know I want to sell their household.
Sobha Sentosa to this campaign is unbelievable and though I do devote the revenue to send four, full colour postcards (and occasionally a fifth adhere to up), for the reason that I was clever about my list, I am spending a great deal significantly less than my competitors and my true estate postcard marketing and advertising campaigns have an unbelievable price of return!

Step three: Save Even More Dollars on Your Real Estate Mailings

If you stick to my steps, you will currently be saving thousands of dollars on your real estate marketing and advertising whilst producing a lot more income. Here’s how to save even extra on your real estate postcard promoting:

Use on the internet printers and use a coupon! Lots of on line printers that offer postcard printing offer promotions and discounts.
Order your postcards in bulk all at when. I use the exact same postcards for every dwelling, so I order all of my actual estate postcard promoting materials at the very same time. I order them with no postage and have them mailed to me. I then print out labels and affix the postage myself for each mailing. Most suppliers give discounts for orders over 500 pieces.