Better Telegram or WhatsApp? It is a repugn that leaves the time it finds, because each channelize, each mixer, has its own peculiarities and characteristics.

What is certain is that at the minute Telegram offers companies some features that the first cousin closely-held by Facebook cannot volunteer. Let 39;s talk about bots, thanks to which companies can complete a wide straddle of activities.

In this post, I 39;ll focus on nbsp;Telecom chatbot nbsp;and then explain how to make one with which to accomplish your merchandising and objectives.

telegram官方中文版 for companies: 3 factors to prefer it to WhatsApp

Let 39;s take up right from the beginning: what is Telegram. This is the online messaging service that nowadays boasts over 200,000 users globally.

Looking at the channel from the perspective of the companies, there are three fundamental frequency characteristics that Telegram guarantees:

Complete user anonymity Public world API: in this way developers can carry out services, add modes and options, develop bots. Broadcast logic: the fundamental frequency is the unidirectionality of communication, one to many. In the , the recipients do not have the possibility to reply, but only and only to view the sent to them.

This last boast makes Telegram the hone transport for companies that want to update their customers on news, promotions, and events: a sort of mailing list with the characteristics of Conversational chatbot Marketing.

To put this marketing potential into practice, companies can reckon on MailUp, which expands Telegram 39;s potential: the fundamental frequency tool is called Messaging Apps and allows you to the Telegram account to the Mail Up platform, so as to finagle the electronic messaging as a real Digital Marketing transmit. Messaging Apps allows you to:

Create content-rich messages Automate automatic campaign flows Send by setting multiplication and frequencies Trace the openings and clicks in the message.

The hardest part is computation out what and how companies can pass on on Telecom chatbot.

What are Telegram bots?

A bot lay in is a non-human quot;user quot; of Telegram, made up of lines of code and subject of performing more or less actions mechanically, receiving user,nds in the form of HTTP requests.

There are two types of Telecom chatbot:

Stand-alone bot, armed with an fencesitter chat windowpane in which the user can make out,nds. To strain a place upright-alone bot just add it through a link. Inline bot lay in, which can be titled from other chat windows(single or group) via the namebot compel.

Let 39;s see two examples:

Stand alone bot: Netflix news, to find out which films and series will be released on the weapons platform. Inline bot: gif, which workings like this: by typing the gif keyword_key within a chat windowpane, the bot offers moving GIFs corresponding to the entered keyword, taken direct from the Giphy hepatic portal vein.

How to create a telecom bot?

But let 39;s get to the point: how to create the bot for your company, customizing it according to our needs. To do it is very simple, just observe these few indications:

Enter Telegram and write BotFather: it is the generate of all bots on Telegram At this point, pick out the chat with the BotFather In the conversation that opens, click on the Start button As the BotFather will propose, spell newsbot in the conversation At this point, BotFather will ask you a serial publication of questions about the first shape of your bot:

The name you want to give to the bot

The username: this is the account name that you will use to connect to the bot lay in via your internet site or to package(remember that it must necessarily end with the word bot.

Telecom chatbots are serving to revolutionise the conception of , in particular the relationship between brands and customers, delivery marketing more and more towards the conversational frontier. You can take up communication with your users on Telegram start today.